Atv Hong Kong
Frbiz.com reports sales of flat panel TV of Hong Kong action blowout coveted appliances
This year, shares of Hong Kong listed on national television companies requested strongly colored by the market, Skyworth Digital (00751.HK), TCL Multimedia (01070.HK) shares rose nearly 10 times and 40 times.
Investment in securities Howrah Yuan investigator, said the appliance market has always been a listed company in Hong Kong is not a popular species, the sharp rise in stock prices this year caused many investors to the surprise, its base is the efficiency factor of the domestic industry color television, a sharp increase this year.
sales of flat screen televisions blowout
"Hong Kong is the overall market, it is believed that the appliance business gross margin of mainland China is not high, and growth is limited, which is listed in Hong Kong in recent years, companies in relation appliance price-earnings is not high, it can hardly become a hot pad, the main reason. "Gao Zhi conclusion of a source.
Appliances This year has become a dark "horse" Frequency out of the forum. Skyworth Digital November 2008 the Hong Kong dollar rose 0.28 of a minimum 10 months 19 Hong Kong $ 4.29, or 15.3 times during the period, while TCL Multimedia increase even more surprising is the lowest point in January this year increased to $ 0.12 Hong Kong 19 Hong Kong $ 5.96, or up to 49 times. The Hang Seng Index over the same period is up about 54%.
Wen Jianping, deputy general manager of Openwave's consulting firm, said: "Fundamentally, domestic firms color TV this amazing performance years far exceeded expectations, and market share continued to maintain an advantage over foreign brands. "
latest statistics from the Agency Orville tips Research shows that on September 26 -10 8-Day Week Gold season sales, Skyworth, Hisense, TCL and other national brands continue to occupy the first three transfers, the overall share of domestic brand market over foreign brands.
Skyworth Digital September 15 announcement to increase its fiscal year 2009 sales target of HK $ 130 million after a strong increase to HK $ 190 million, an increase of 18% of the company stock price the day. However, industry sources, the company raised 19.0 billion Hong Kong dollars after some conservative sales target for fiscal year should be able to reach 200 billion Hong Kong dollars.
The data show that April to August 2009, Skyworth sales of flat panel TVs to reach 1.848 million units, an increase of 248%. TCL Multimedia published data also showed that the first half of the domestic market sales of TV company flat panel to reach 1.59 million units, up 248.9%.
Hisense Electric recently in response to the notification of the first three quarters net profit grow by over 100%. "The significant performance improvement was due mainly to a substantial increase in sales of the share of flat-screen TV market continues to improve." Hisense Electric Sales Company, an executive.
Skyworth Group, Chairman of the Board Xuebin Zhang, said that "the global financial crisis and the rapid escalation flat screen televisions Skyworth provides an unprecedented opportunity, if seized the opportunity, Skyworth will be a quantum leap. "
Internal Brand all year to catch up
Wen Jianping, vice president of consulting firm Openwave believes that domestic consumers pay more attention to product quality and features, which makes the past, foreign brands, "" 51 ", 11" Golden Week focused on playing war price "is no longer the less effective sales strategy. But he also noted that the industry of domestic color television still has to pay close attention time to achieve a breakthrough on the top LCD screen, it would be difficult to avoid the inclusion of an embarrassment not to increase profits.
Golden Week has just concluded, the Sharp, Samsung and other foreign giants threw his own trump card, Samsung in order to take advantage of the LED market for high-end high-end TV, Sharp, Panasonic and other Japanese companies have taken the price war.
Skyworth China Marketing Center, Sun Wei, executive vice president said: "To ensure the benefits, foreign brands abandoned the practice of the past, the pursuit of market share, and with the completion of China's national brands modules LCD in the areas upstream of the willingness of foreign original camp cost advantage has largely been lost, which is the main reason for stagnation sales by foreign giants. "
In addition to selling large-scale catch up with foreign brands, national brands at a disadvantage in the past brand, control panels, high-end product development in areas such as flat panel national camp in 2009, has also been quietly catching up.
brand reputation, while premium domestic brands to foreign investment in the product still has a certain gap between the floor, but have gradually reduced, and because Taiwan Sharp screen, discriminatory marketing, LG renewal of the door, "" vertical door Toshiba " and a number of serious accidents quality, especially in flat screen Sharp continuous price cuts and foreign investment, making the investment companies Foreign gone down the altar of high-end brands.
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aTV 香港亂噏2009-06-28 第六集第四部分
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